DTS Demonstrates DTS-HD Master Audio For First Time At CES 2006

First Public Demonstration Of High Definition Video Content Played With 7.1 Channels Of High Definition Audio

PR for: DTS Home and Car

Agoura Hills, CA – At the 2006 CES (Consumer Electronics Show), DTS, Inc. (NASDAQ: DTSI) will premiere DTS-HD Master Audio, the company’s high definition surround sound solution for next generation high definition media. This marks the first public demonstration of high definition video content shown in conjunction with 7.1 discrete channels of surround sound that is bit-for-bit identical to the master soundtrack. Previously announced as DTS-HD, DTS-HD Master Audio has been selected as an option in the standards for the upcoming Blu-ray Disc and HD DVD media formats. The company will be holding demonstrations of DTS-HD Master Audio throughout CES, January 5-8, 2006 at the Las Vegas Convention Center, North Hall Room #N242.

Presented in 1080p super high definition video, this dramatic demonstration will include clips of major Hollywood feature films, concert videos and music videos seen and heard for the first time in both high definition video and audio. The program soundtrack was produced by Illustrious UK, which combines the talents of Martyn Ware (The Human League, Heaven 17) and Vince Clarke (Erasure, Yaz), who have become two of the most in-demand surround sound producers in the UK today.

“The consumer electronics industry is entering a new era, and DTS is pushing the envelope by making the home entertainment experience completely come alive,” said Jon Kirchner, President and CEO of DTS. “With DTS-HD Master Audio, for the first time we have sound that matches high definition video images and allows people to truly live the high definition life.”

In addition to producing audio so pure and accurate it is identical to the master soundtrack and having 7.1-channel discrete sound capability, DTS-HD Master Audio is also compatible with existing generation equipment and can deliver a significant increase in sound quality when consumers play the next generation discs and players through their current A/V equipment. DTS-HD Master Audio is an extension of Coherent Acoustics, which is the digital codec upon which all of DTS’ audio technologies in the consumer electronics space are based, and was built from design to be highly flexible in anticipation of future requirements and applications.

DTS-HD Master Audio is expected to launch in a variety of the new high definition players and A/V receivers planned for introduction throughout 2006 from major manufacturers.

About DTS
DTS, Inc. (Nasdaq: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processors, and there are more than 300 million DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM software. DTS audio products are featured on more than 24,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com.

DTS is a registered trademark of DTS, Inc.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “planned,” “expects,” “believes,” “strategy,” “opportunity,” “anticipates” and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the company's inclusion in or exclusion from governmental and industry standards, customer acceptance of the company’s technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS’ public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.

Press Contacts: Kristin Thomson
Director, Public Relations
DTS, Inc.
818-706-3525
kthomson@dtsonline.com
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DTS사에서 DTS HD오디오를 선보엿습니다.
7.1채널의 고해상도로된 이번 포맷은 다음 세대 미디어의 사운드로 정착될듯합니다.
블루레이나 HD DVD에도 표준으로 정착될예정입니다.

원본출처 : www.dts.com

저는 영어가 짧아 내용을 당췌 모르니^^;...아시는분 계시면 좀 알려달라고 퍼왔습니다.문제시 삭제하겠습니다.
6.1은 맛뵈기고 바로 7.1로 넘어가는건 아닐까요?