작년 초부터 소니의 심각한 사정을 와싸다에 정리했다가 심한 반발(?)을 받기도 했었는데, 이 정도면 확인사살이 되겠죠.
소니 CEO는 지난 5월에 TV 부문을 절대로 매각하지 않겠다고 공개적으로 말했었는데... TV 자회사를 포함해서 심각한 적자를 내고 있는 스마트폰 부문을 매각하거나 합작처를 찾겠다고 밝혔습니다. 마땅한 투자처를 찾는다면 부활할 수도 있겠지만, 그럴 투자자가 없을 겁니다.
바이오에 이어 브라비아 이름도 역사 속으로 사라질 것 같습니다. 소니는 하드가 아닌 소프트(금융과 콘텐츠사업) 회사로 변모해서 살아남을 것 같고요.
http://www.reuters.com/article/2015/01/12/sony-ceo-idUSL3N0UM09H20150112
...
As he prepares the latest revival plan ahead of the new business year, Hirai, 54, must decide what to do with the financially weak operations that have already been subject to heavy cost cuts.
He told a small group of reporters at the Las Vegas show that his reforms have succeeded "in some parts but not in others".
"Electronics in general, along with entertainment and finance, will continue to be an important business," he said. "But within that there are some operations that will need to be run with caution - and that might be TV or mobile
, for example."
Yet cost cuts and a focus on high-end phones, a strategy led by Hiroki Totoki, the new chief of Sony"s mobile division, aren"t enough, said Citigroup analyst Kota Ezawa.
"The mobile and TV businesses both require a drastic overhaul," he said. "Without drastic reforms such as joint ventures or alliances, they will both be in the red three years from now."
Exiting the TV business would mean heavy restructuring costs and lost sales. Potential buyers might not want all the division"s assets, let alone at a high premium.
제목
